Reviving a game across SEA & Brazil
Bringing Summoners War back into the Top 10 grossing games on Google Play in Southeast Asia.
Results
Guiding insight
For a mature game, the challenge is not reintroduction but answering one question: why return now? Each market has different communities, creator languages and comeback motivations, so a single regional formula would not be enough.
Challenge
Revive a once-hit game suffering a heavy decline in players across Southeast Asia.
Solution
We ran influencer marketing across SEA and Brazil, managed the project timeline, built ideas for all promo videos, and tracked data to recommend improvements for future projects.
What we did
From insight to execution, every workstream was designed to play a specific role in the launch and growth journey.
- 01Ran influencer marketing across SEA and Brazil
- 02Managed the project timeline and led all video ideas
- 03Tracked data and recommended improvements for future work
The lasting idea
Reactivation works when creators connect old memories with new value. Market-level monitoring helped distinguish content that sparked curiosity from content that genuinely encouraged return.
Services delivered
Ready to make your move with ANBU?
Tell us about your goals. We'll get back to you within one business day.