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ANBU
About ANBU

We are your growth partner

ANBU exists to help Vietnamese businesses build durable brands and grow methodically in the digital era.

40+
Projects delivered
25+
Clients partnered
6+
Years of experience
SEA
Markets activated
About ANBU

Our story

The name ANBU is inspired by elite special-ops units — skilled, disciplined, precise, and always working quietly in the background. The shuriken in our logo is a reminder of one thing: every campaign we launch has to hit its target.

Today we've partnered with dozens of brands across industries — from tech startups to traditional businesses going digital. The common thread: we treat our clients' goals as our own.

A note from the founder
At ANBU, I believe a strong brand is built on both emotion and data. After six-plus years partnering with gaming, tech and consumer brands at home and abroad, our team still holds one principle: we treat our clients' goals as our own. We don't chase awards — we chase real results for you.
Phan Ho Thanh DatFounder & CEO, ANBU
About ANBU

Core values

Results first

We measure success by real impact on your business, not by awards.

Owner's mindset

We treat your brand as our own and proactively propose what's best.

Radical transparency

Clear reporting, real numbers, no sugar-coating. You always know where your money goes.

Disciplined creativity

Big ideas guided by strategy and data, not gut feeling alone.

ANBU Squad

A lean team, battle-tested over the years

The ANBU team brings together strategists, creatives, performance marketers and technologists who have personally run campaigns for major brands at home and abroad — from fintech, e-commerce and automotive to games and apps at regional scale.

Embisu

Embisu

Founder

Tik

Tik

Marketing Director

Mambu

Mambu

Community Manager

Lin

Lin

Account Executive

Anna

Anna

Account Executive

Jude

Jude

Community Manager

Quinn

Quinn

Designer

What we're great at

Influencer & KOL/KOC Marketing
Game & App Marketing
Brand Strategy
Creative & Design
Performance Marketing
SEO & Content
Web & App Development
Social Media Management
Clients & Partners

Brands that have worked with us

The ANBU team has directly run campaigns for leading gaming, tech and e-commerce brands at home and abroad.

NetEase Games
HoYoverse
Krafton
VNG
Com2uS
Funtap
MoMo
Panasonic
QANDA
Revu
THS Game
Tier One
Nam Dược
DHG Pharma
Klout
SCgate
Overhere
Asim Group
LeafSeal
Planup

Ready to make your move with ANBU?

Tell us about your goals. We'll get back to you within one business day.