Insights

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Hands-on perspectives on branding, marketing and technology.

Vietnam's game publisher landscape: established leaders and emerging partners

Bringing a game to Vietnam takes more than finding a company able to publish it. The right partner must understand local players, sustain long-term operations and turn an international product into a story that matters to the community.

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8 in-depth articles

Vietnam's saturated game market: what strategy do major publishers need?

Gaming Market

August 12, 2026·10 min read

Vietnam's saturated game market: what strategy do major publishers need?

New games still launch every week, but players have no more time or attention to give. In an increasingly crowded market, the winner is no longer the brand that appears most often, but the one that gives players a clear reason to stay.

Game & App

July 2, 2026·8 min read

Game & app marketing: optimizing CPI and ROAS at launch

A campaign can deliver an attractive CPI and still fail to create real growth. The difference lies in what users do after installing: whether they play, return, spend and become part of the community.

SEO in 2026: A complete guide for businesses

SEO

June 20, 2026·8 min read

SEO in 2026: A complete guide for businesses

As search engines begin answering questions instead of merely listing links, a high ranking is no longer the only goal. Businesses need to become sources clear, credible and useful enough to be chosen by both readers and AI systems.

Influencer

June 10, 2026·6 min read

Influencer marketing: choosing the right KOL/KOC

A creator with a large following does not automatically make an audience trust, remember or act. Results emerge when their voice fits the brand story, speaks to the community and appears at the right moment in the campaign.

Social

May 20, 2026·6 min read

A TikTok content strategy for brands

TikTok is full of accounts that post consistently yet remain quiet. A channel with real momentum needs more than a busy calendar: it needs a distinct point of view, recognizable formats and a reason for viewers to return.

Branding

May 14, 2026·6 min read

Building a brand from scratch: 5 foundational steps

A brand does not begin with a logo, a color palette or a memorable slogan. It begins with knowing what value the business creates, what it wants to be remembered for and how consistently it can keep that promise.

Marketing

April 2, 2026·7 min read

Performance marketing: optimizing your ad budget

Advertising budgets are rarely wasted because of one weak creative alone. Most waste comes from spending before knowing which signals are trustworthy, which customers create value and when to pause and learn before investing more.

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