Launch marketing for a top-grossing game
A Top 10 highest-grossing game of the year — a KOL video hitting 10M+ views.
Results
Guiding insight
Veteran MU players are not simply looking for another game; they are looking for the familiar feeling of classes, guilds and boss hunts. Yet nostalgia alone cannot recruit new players. The launch needed to balance legacy with a clear reason to play now.
Challenge
Make a new MMORPG explode in the Vietnamese market amid fierce competition.
Solution
We led communications and marketing in Vietnam: idea and script development, KOL selection per video, articles and press releases, and game licensing.
What we did
From insight to execution, every workstream was designed to play a specific role in the launch and growth journey.
- 01Led game communications & marketing in Vietnam
- 02Cast KOLs per video, wrote posts and press releases
- 03Handled the game's publishing license
The lasting idea
KOL, press and product content operated as one launch system. Legacy earned attention, while gameplay education and community converted that attention into action.
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