Turning Dibao e-bikes into a best-seller
Partnering with artist Amee, a promo video hitting 200K+ views in one month.
Results
Guiding insight
An electric bike is a high-consideration purchase: people care about design but also need confidence in daily usability. A brand ambassador only works when their image makes the brand relatable without overshadowing the product.
Challenge
Turn a nearly unknown e-bike brand into a market favorite.
Solution
We planned and budgeted, selected KOLs/KOCs, worked with Amee as brand ambassador and built the ad video concept, then managed the campaign and tracked metrics.
What we did
From insight to execution, every workstream was designed to play a specific role in the launch and growth journey.
- 01Planned and budgeted the campaign
- 02Cast KOLs/KOCs; partnered with Amee as brand ambassador
- 03Built the ad video concept, managed the campaign and tracked metrics
The lasting idea
The combination of ambassador, KOL/KOC and product video moved Dibao from awareness toward consideration. Each content layer answered a different customer question instead of repeating one advertising message.
Services delivered
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